Promoting dance music plays a huge role in Heineken’s global positioning strategy.
Lasers, smoke machines, disco balls and an LED wall all add to the experience in this interactive DJ game in which visitors feel what it's like to be a world famous DJ on stage and win a video of their performance to share with friends.
Client
The Heineken Experience
Agency
Bitmove
My Role
Freelance Creative Director
Installation design
Game design
Video / animation design
Installation
DJ Booth
Installation Design
With disco lights, smoke machine, and lasers.
Booth Design
Game Design
Control the game onscreen with real turntables and buttons.
Console Design
Game Screens
Online
Receive a compilation video of your efforts.
Website
Video Screenshot