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Be the DJ

Interactive Installation

Promoting dance music plays a huge role in Heineken’s global positioning strategy.

Lasers, smoke machines, disco balls and an LED wall all add to the experience in this interactive DJ game in which visitors feel what it's like to be a world famous DJ on stage and win a video of their performance to share with friends.

Client

The Heineken Experience

Agency

Bitmove

My Role

Freelance Creative Director

Installation design
Game design
Video / animation design

Installation

DJ Booth

Installation Design

With disco lights, smoke machine, and lasers.

Booth Design

Game Design

Control the game onscreen with real turntables and buttons.

Console Design

Game Screens

 

Online

Receive a compilation video of your efforts.

Website

 
 

Video Screenshot

More
Work
 
 
 
 
 
 
 
 
 

Smarter
Home

Product invention & design

Smarter Home

Tap the
Future

Product invention & design

Tap the Future

Super
Markt

Digital product & service design

Super Markt

Freedom
Train

Mobile Exhibition

Freedom Train

Make it
Personal

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Top
Secret

Campaign Site

Top Secret

Big
Screen

Instore Promotion

Big Screen

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

Roasty
Toasty

2nd Screen App

Roasty Toasty