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Reading
Out Loud

TV & Poster campaign

Reading out loud plays a vital role in literacy and learning, and not just for children.

This series of TV commercials and posters promoting Het Jaar van het Voorlezen (The Year of Reading Out Loud) featuring Dutch celebrities illustrates the powerful effect reading out loud has on the imagination of listeners of all ages.

Client

Stichting Lezen

(The Dutch Literacy Foundation)

Agency

SuperHeroes Amsterdam

My Role

Creative Director

Concept
Art Direction
Design

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Extra Credits

Animation

Fred Huergo

Illustration

Eva Galesloot

Posters

The Making Of

Although the animations are over in seconds, much more goes into it than you might expect.

 
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More
Work
 
 
 
 
 
 
 
 
 

Smarter
Home

Product invention & design

Smarter Home

Tap the
Future

Product invention & design

Tap the Future

Super
Markt

Digital product & service design

Super Markt

Freedom
Train

Mobile Exhibition

Freedom Train

Make it
Personal

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Top
Secret

Campaign Site

Top Secret

Big
Screen

Instore Promotion

Big Screen

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

Roasty
Toasty

2nd Screen App

Roasty Toasty