Reading out loud plays a vital role in literacy and learning, and not just for children.
This series of TV commercials and posters promoting Het Jaar van het Voorlezen (The Year of Reading Out Loud) featuring Dutch celebrities illustrates the powerful effect reading out loud has on the imagination of listeners of all ages.
Client
Stichting Lezen
(The Dutch Literacy Foundation)
Agency
SuperHeroes Amsterdam
My Role
Creative Director
Concept
Art Direction
Design
Extra Credits
Animation
Fred Huergo
Illustration>
Eva Galesloot
Posters
The Making Of
Although the animations are over in seconds, much more goes into it than you might expect.