Top
Secret

Campaign Site

TomTom devices are jam-packed with great features which most users are totally unaware of.

In the style of a dusty, old unread user manual I designed this fun, interactive campaign site to promote many hidden features in unexpected and engaging ways.

Campaign Site

 

Secret Manual

Client

TomTom

Agency

Black Magic Marker

My Role

Freelance Art Director

Art Direction
Design
Animation direction

Online

View site

Index Page

 

Animated Comic Strip

Voice-activated Mini-game

Awards

Webby Award

Consumer Electronics (2009)

IAC Award

Best Other Online Campaign (2008)

ADCN Nominee

Dutch Art Directors Club (2008)

SAN Accent Nominee

Durable Goods (2008)

 

Animated Instructions

Hidden Details

Traffic Mini-Game

 
 
 

Interactive Pop-up Section

More
Work
 
 
 
 
 
 
 
 
 

Smarter
Home

Product invention & design

Smarter Home

Tap the
Future

Product invention & design

Tap the Future

Super
Markt

Digital product & service design

Super Markt

Freedom
Train

Mobile Exhibition

Freedom Train

Make it
Personal

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Top
Secret

Campaign Site

Top Secret

Big
Screen

Instore Promotion

Big Screen

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

Roasty
Toasty

2nd Screen App

Roasty Toasty