TomTom devices are jam-packed with great features which most users are totally unaware of.
In the style of a dusty, old unread user manual I designed this fun, interactive campaign site to promote many hidden features in unexpected and engaging ways.
Campaign Site
Secret Manual
Client
TomTom
Agency
Black Magic Marker
My Role
Freelance Art Director
Art Direction
Design
Animation direction
Online
Index Page
Animated Comic Strip
Voice-activated Mini-game
Awards
Webby Award
Consumer Electronics (2009)
IAC Award
Best Other Online Campaign (2008)
ADCN Nominee
Dutch Art Directors Club (2008)
SAN Accent Nominee
Durable Goods (2008)
Animated Instructions
Hidden Details
Traffic Mini-Game
Interactive Pop-up Section