Play Video
 

So Real
It’s Scary

Viral Video

Viral video promoting the extremely lifelike picture quality of LG's IPS monitors.

Client

LG Benelux

Agency

SuperHeroes Amsterdam

My Role

Creative Director

Concept
Art Direction
Production

10 Million

views

In first week

46 Million+

views

To date

Virtually

$0

Media spend

Views on YouTube

Scene from video

Scene from video

“Brilliant”

Stephen Fry

“One of the 10 Most Watched Ads of 2012”

adweek.com

Featured

On numerous

News and TV broadcasts

Play Video
 
 
 

Awards

Webby Honoree

Viral Marketing (2013)

SAN Accent Award

Durables (2012)

Esprix Bronze

Durable Goods (2012)

ADCN Nomination

(2013)

More
Work
 
 
 
 
 
 
 
 
 

Smarter
Home

Product invention & design

Smarter Home

Tap the
Future

Product invention & design

Tap the Future

Super
Markt

Digital product & service design

Super Markt

Freedom
Train

Mobile Exhibition

Freedom Train

Make it
Personal

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Top
Secret

Campaign Site

Top Secret

Big
Screen

Instore Promotion

Big Screen

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

Roasty
Toasty

2nd Screen App

Roasty Toasty