Viral video promoting the extremely lifelike picture quality of LG's IPS monitors.
Client
LG Benelux
Agency
SuperHeroes Amsterdam
My Role
Creative Director
Concept
Art Direction
Production
10 Million
views
In first week
46 Million+
views
To date
Virtually
$0
Media spend
Views on YouTube
Scene from video
Scene from video
“Brilliant”
Stephen Fry
“One of the 10 Most Watched Ads of 2012”
adweek.com
Featured
On numerous
News and TV broadcasts
Awards
Webby Honoree
Viral Marketing (2013)
SAN Accent Award
Durables (2012)
Esprix Bronze
Durable Goods (2012)
ADCN Nomination
(2013)