Play Video
 

So Real
It’s Scary

Viral Video

Viral video promoting the extremely lifelike picture quality of LG's IPS monitors.

Client

LG Benelux

Agency

SuperHeroes Amsterdam

My Role

Creative Director

Concept
Art Direction
Production

10 Million

views

In first week

20 Million+

views

To date

Virtually

$0

Media spend

Views on YouTube

Scene from video

Scene from video

“Brilliant”

Stephen Fry

“One of the 10 Most Watched Ads of 2012”

adweek.com

Featured

On numerous

News and TV broadcasts

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Awards

Webby Honoree

Viral Marketing (2013)

SAN Accent Award

Durables (2012)

Esprix Bronze

Durable Goods (2012)

ADCN Nomination

(2013)

More
Work
 
 
 
 
 
 
 
 
 

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

So Real
it’s Scary

Viral Video

So Real it's Scary

Without
the Dutch

Online Campaign

Without the Dutch

Roasty
Toasty

2nd Screen App

Roasty Toasty

Top
Secret

Campaign Site

Top Secret

Freedom
Train

Mobile Exhibition

Freedom Train

Big
Screen

Instore Promotion

Big Screen

Design
Your Own

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

Say
Cheese

TV & Poster Campaign

Say Cheese

In Your
Face

TV & Poster Campaign

In Your Face

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Kicks &
Thrills

Website

Kicks & Thrills

IT
People

Housestyle

IT-people