Albert Heijn is the largest supermarket in the Netherlands and branch leader in digital innovation.
As visual design lead of a small UX team I designed & prototyped digital products & services across the entire digital ecosystem, from responsive e-commerce website, to mobile apps, to instore touchpoints.
Responsive e-commerce site
Mobile apps
Client
Albert Heijn
Agency
Handmade
My Role
Visual design lead
UX/UI design
System design
Service design
Agile scrum support
Best Webshop
Retailer of the Year Awards
Category Supermarket 2018-2019
Selfscan app
Self-service checkout
App Design
iOS & Android
Thumb-friendly nav
33%
online sales via mobile apps
After releasing Appie 2.0
200,000+
Weekly active users
Contextual button
Consistent
look & feel
Across all digital touchpoints
Instore kiosk
Website
Delivery app
Smartwatch app
Design system
Responsive component library
Iconography
Product cards
Responsive typographic system
Colour system