Super
Market

Digital product & service design

Albert Heijn is the largest supermarket in the Netherlands and branch leader in digital innovation.

As visual design lead of a small UX team I designed & prototyped digital products & services across the entire digital ecosystem, from responsive e-commerce website, to mobile apps, to instore touchpoints.

Responsive e-commerce site

Mobile apps

Client

Albert Heijn

Agency

Handmade

My Role

Visual design lead

UX/UI design
System design
Service design
Agile scrum support

Best Webshop

Retailer of the Year Awards

Category Supermarket 2018-2019

Selfscan app

Self-service checkout

App Design

iOS & Android

Thumb-friendly nav

33%

online sales via mobile apps

After releasing Appie 2.0

200,000+

Weekly active users

Contextual button

 

Consistent
look & feel

Across all digital touchpoints

Instore kiosk

Website

 
 

Delivery app

Smartwatch app

Design system

Responsive component library

Iconography

Product cards

 
 

Responsive typographic system

Colour system

 
More
Work
 
 
 
 
 
 
 
 
 

Smarter
Home

Product invention & design

Smarter Home

Tap the
Future

Product invention & design

Tap the Future

Super
Markt

Digital product & service design

Super Markt

Freedom
Train

Mobile Exhibition

Freedom Train

Make it
Personal

Interactive Installation

Make it Personal

Be the DJ

Interactive Installation

Be the DJ

We Can Be
Heroes

Exhibition

We Can Be Heroes

World
War II

Online Exhibition

World War II

Top
Secret

Campaign Site

Top Secret

Big
Screen

Instore Promotion

Big Screen

Reading
Out Loud

TV & Poster Campaign

Read Out Loud

Roasty
Toasty

2nd Screen App

Roasty Toasty