Future
Mobility
Enterprise Product Design
As the largest multi-brand vehicle leasing company in the world, Ayvens is uniquely positioned to shape the future of mobility.
As Principal Product Designer, I strived to elevate the quality of all digital products & designers, ensuring consistent design, branding & experience across the product ecosystem.
The future of mobility
Product ecosystem
Company
Ayvens
My Role
Principal Product Designer
consistent design, branding & experience
Entire product ecosystem
15 Global products
42 Countries
Customer-facing + Back-office
Websites + Apps
Desktop + Mobile
Consistent brand & UX
Digital branding
New global brand
Translating the new brand to digital
Branding documentation
Branding documentation
Accessibility documentation
Accessibility presentation
Accessibility
Better products for the widest possible audience
WCAG2.0 AA requirements
Comply with the European Accessibility Act
Raise awareness within Ayvens and beyond
Design system
Accessible by design
Code library
Figma library
Extensive documentation
Design system
Worldwide brandrollout
After rebranding to Ayvens
42 countries in 18 months
Worldwide presence
42
Country websites
18+
Digital Showrooms
3.5 M
Vehicles on the road
E2E flow
e-Commerce ona global scale
Compelling storytelling
Conversion rate optimisation
AB testing
Proven features and functionality
Sales funnel
Customer journey Mapping
Identifying Pain points & opportunities
Shaping the experience to match different user types & needs
CX Blueprint
UX research
Fact-based decision making
Rapid prototyping
Customer-centric
Value-driven
Outcomes instead of output
Mapping opportunities
Testing assumptions
Prototyping
Design leadership
Elevating the work & the team
Interviewing & onboarding new team members
Guiding & mentoring designers
Growing the team in skills, thinking & maturity
“He creates a dynamic environment that triggers people to think harder. Or how Steve Jobs would say ‘Think different.’”
Sven
Staff Product Designer
“Your ability to guide the team and keep the project on track demonstrated a clear vision and commitment to our collective success.”
Maged
Senior Product Designer
Future
Mobility
Enterprise product design
What’s
Next
Digital transformation
Smarter
Home
Product invention & design
Tap the
Future
Product invention & design
Super
Markt
Digital product & service design
Freedom
Train
Mobile Exhibition
Make it
Personal
Interactive Installation
Be the DJ
Interactive Installation
We Can Be
Heroes
Exhibition
World
War II
Online Exhibition
Top
Secret
Campaign Site
Big
Screen
Instore Promotion
Reading
Out Loud
TV & Poster Campaign
So Real
it’s Scary
Viral Video
