What’s
Next
Digital transformation
As one of the two largest multi-brand vehicle leasing companies in the world, LeasePlan had an ambitious vision to digitally transform the leasing industry.
As Principal Product Designer I was responsible for ensuring consistent design, branding and user experience across the entire product ecosystem.
LeasePlan
Product ecosystem
Company
LeasePlan
My Role
Principal Product Designer
Consistent design, branding & experience
Entire product ecosystem
12 Global products
38 Countries
Customer-facing + Back-office
Websites + Apps
Desktop + Mobile
Product ecosystem
Branding
Brand refresh
Guiding the rebranding process from a digital perspective
Brand evolution
Component library
Design system
The key to consistency
Code library
Figma library
Extensive documentation
Built for white-labelling
e-Commerce
Compelling storytelling
Conversion rate optimisation
AB testing
Proven features and functionality
e-Commerce
“You ask the right questions, represent the Customer perspective. make it EASY & FUN, knowing that this is what ultimately will enable a differentiating experience.”
Bart
Head of Digital & e-Commerce Product
38
Country websites
12
Digital showrooms
1.8 M
Vehicles on the road
e-Commerce journey
Fully online
From consideration to contract signing
Choose your vehicle
Configure your vehicle
Create an account
Order online
Customer journey mapping
Identifying Pain points & opportunities
Shaping the experience to match different user types & needs
E2E Customer journey
Sales funnel
Myers Briggs type indicators
UX research
Fact-based decision making
Rapid prototyping
Customer-centric
Value-driven
Outcomes instead of output
Mapping opportunities
Testing assumptions
Prototype
Product vision
Product vision& Road mapping
Designing the future state
& planning how to get there
Product roadmap
Design leadership
Elevating the work & the team
Interviewing & onboarding new team members
Guiding & mentoring designers
Growing the team in skills, thinking & maturity
“Working with René is fantastic. He is a born leader And a great mentor.”
Sven
Staff Product Designer
“Your collaborative spirit, open communication, and receptiveness to ideas created a positive and dynamic working environment.”
Maged
Senior Product Designer
Future
Mobility
Enterprise product design
What’s
Next
Digital transformation
Smarter
Home
Product invention & design
Tap the
Future
Product invention & design
Super
Markt
Digital product & service design
Freedom
Train
Mobile Exhibition
Make it
Personal
Interactive Installation
Be the DJ
Interactive Installation
We Can Be
Heroes
Exhibition
World
War II
Online Exhibition
Top
Secret
Campaign Site
Big
Screen
Instore Promotion
Reading
Out Loud
TV & Poster Campaign
So Real
it’s Scary
Viral Video
